Professional Highlights
- •Delivered exceptional customer experiences using strong communication, high emotional intelligence, and upselling strategies to drive sales and foster loyalty.
- •Proven leadership and team management skills with integrity and accountability, capable of staff training and ensuring consistent, strong in-store performance.
- •Expertise in Flooring Knowledge & Product Familiarity combined with Visual Merchandising & Display Setup for practical customer guidance and premium store presentation.
- •Organized, disciplined, and detail-oriented approach ensures accuracy in estimates, orders, and professional POS Operation & Cash Handling.
- •Bilingual communication (English/A2 French), enabling clear, customer-focused interactions with a diverse clientele.
Work Experience
2024 — Now
Wael Flooring Ltd.
Flooring Installer
- •Managed installation projects across multiple units and properties, completing over 11,000 sq ft of laminate and vinyl and 5,000 sq ft of carpet tile within tight deadlines.
- •Prepared and levelled floors, ensuring surfaces were clean, smooth, and ready for precise laminate, vinyl, or carpet installation.
- •Measured, cut, and fitted materials with accuracy to achieve a seamless, high-quality finish that met client specifications.
- •Provided team headcount updates and progress reports to ensure on-schedule completion.
- •Received and organized biweekly material deliveries—including underlayment, laminate, vinyl, carpet, adhesives, and transitions—ensuring proper handling and inventory control.
- •Maintained a safe, clean, and hazard-free workspace, demonstrating professionalism and accountability in shared construction environments.
- •Built strong on-site relationships with contractors and supervisors through reliability, communication, and attention to detail, reinforcing client trust and satisfaction.
2022 — 2024
RW&CO
Assistant Store Manager
- •Directed all aspects of daily store operations, including sales performance, merchandising, scheduling, and inventory control.
- •Led a team of 10+ associates, fostering a customer-focused culture that consistently exceeded sales and service targets.
- •Analyzed sales reports and market trends to develop strategies that boosted monthly revenue and improved product sell-through.
- •Maintained an 80% average capture rate for the RW Insider program—surpassing company benchmarks through active client engagement.
- •Provided hands-on coaching to enhance team confidence, upselling skills, and conversion rates during key sales segments.
- •Built loyal client relationships that increased repeat business and positive customer feedback.
- •Upheld company standards for loss prevention, health and safety, and visual presentation.
2021 — 2022
RW&CO
Team Lead
- •Served as acting manager in the absence of management, directing daily store operations and ensuring smooth execution of all promotions, visuals, and sales activities.
- •Acted as the first point of contact for staff concerns or operational issues, resolving matters independently and escalating only when necessary.
- •Assisted management in developing and implementing sales strategies, promotional plans, and scheduling adjustments to maximize results.
- •Fostered a positive, supportive environment that maintained high morale, teamwork, and consistent customer service excellence.
2018 — 2021
RW&CO
Sales Associate / Key Holder
- •Welcomed and engaged every customer at the entrance, clearly communicating in-store promotions and driving traffic toward key product areas.
- •Assisted customers with fitting rooms, provided tailored recommendations, and upsold promotional items to increase overall transaction value.
- •Operated POS system and performed accurate cash reconciliation, along with opening and closing responsibilities as a key holder.
- •Trained and guided new employees through onboarding, shadowing, and customer interaction best practices to maintain service standards.
- •Contributed to strong daily sales performance and seamless team coordination in a fast-paced retail environment.
Education
2018 — 2021
Kwantlen Polytechnic University
Diploma in General Studies
